To create content that attracts visitors and enhances ad click-through rates, while also being optimized for search engine visibility without violating copyrights, consider the following strategies:

1. Analyzing Competitors' Content Performance: Use tools like Moz, SEMRUSH, or Ahref to identify popular content pages. Expand on these topics by adding expert opinions, statistics, and visual materials to make your content stand out from the competition.

2. Engaging Opening Lines: Begin each page with engaging and interesting first sentences. Focus on creating eye-catching titles or subtitles, and ensure that all content addresses specific customer needs while avoiding generalizations.

3. Creating Scan-able Copy: Utilize headings, bullet points, and short paragraphs to make your content more readable. Easily consumable content is more likely to convert.

4. Identifying Key Pages and Their Goals: Determine the purpose of different pages like sales pages, product pages, landing pages, and design them accordingly, focusing on specific goals like purchases or newsletter sign-ups.

5. Personalization: Add a personal touch to your content to increase engagement and conversions. Use brand voice, tone, and font to enhance brand personality.

6. Keyword Analysis: Analyze core keywords related to your blog's topics to increase visibility on search engines.

7. Optimizing Meta Data: Optimize your blog's title, description, and keywords to improve visibility on search engines, which can lead to increased visitor traffic.

8. Link Building: Promote and connect your blog's link on other sites to increase its visibility on search engines and attract more visitors.

9. Advertising Campaigns: Use services like Google AdWords and Facebook ads to promote your blog, enhancing visibility and visitor traffic.

10. Analyzing Inbound Traffic: Understand how visitors are finding your blog and adapt your strategy accordingly.

11. Utilizing Social Media: Promote your blog on platforms like Twitter, Instagram, and Facebook to increase awareness and drive traffic.

12. Community Engagement: Participate in relevant online communities to promote your blog and share information.

13. Improving Blog Design: Implement a responsive design for better mobile viewing and improve user experience (UX) to attract and retain visitors.

Remember, while search rankings are attractive, they aren't everything. A focus on creating valuable, relevant, and engaging content is key to attracting and retaining an audience. For detailed guides and additional tips, you can refer to sources like Ranktracker, Hedley Digital, Interad, and Kari09.